With this guide you'll slash exhibitor costs 30-50%
No matter what your level of expertise the tips and techniques found here will help you reduce your costs by 30-50%
I bought and read a copy
because I wanted to be sure I could help my exhibitors save money at
our shows and I learned a bunch. Its now mandatory reading for all new
hires at our small company because I want even the receptionist to be
able to help an exhibitor figure out how to save money on drayage and
setup.
Tim Borquin CEO TNC New Media
"Brett, I want the savings, but don’t have time
to do the work myself. My booth is 20’ x 20’ or larger.
How can I create this savings for my company?”
Call Exhibit Consultants at 508-695-0544 today, or click here for more information about consulting. Our consulting services now include a money back guarantee to insure your success and lock-in your savings during these difficult times!
Table of Contents
Professional Exhibit Manager's Handbook
The quintessential guide to managing your trade show exhibit
Chapter 1 - Introduction
Chapter 2 - Why study this book?
Chapter 3 - Exhibit costs
What knowledge and documentation must you possess to control your exhibit
costs?
Chapter 4 - Getting to know your exhibit house or display booth
provider
What do you need to know about your exhibit houses capabilities, the
services that they offer and their cost structures? and How
do you use this understanding to reduce your costs?
Chapter 5 - Examining the RFP process
How can you create a request for proposal that communicates your needs
better, helps your builder to satisfy your needs the first time, and
protects your interests?
Chapter 6 - Exhibit booth and display design
What critical design elements must you consider to reduce your running
costs up to 66%?
Chapter 7 - Double-deck, or multi-level trade show booths and displays
What are the “smart” reasons to build a two-story or double-deck
exhibit?
What design elements should you consider before taking the plunge?
Chapter 8 - Exhibit construction
What basics of exhibit construction affect your booths running costs,
maintenance costs and costs of ownership on the long run?
Chapter 9 - Pre-show planning: Three key aspects
I) Marketing at the show
II) Merchandising and marketing within the exhibit
III) Creating an exhibit refurbishment, installation and dismantle plan
How do you create a plan that helps you:
a) reduce your costs?
b) get your exhibit installed and dismantled earlier and more predictably?
Chapter 10 - Working with show management
How do use show management in a way that increases marketing ROI and
controls costs?
Chapter 11 - Managing your tradeshow exhibit booth or display
How do you determine the work that is necessary for managing your exhibit?
Which tasks should you complete yourself? and For which should
you choose suppliers?
Chapter 12 - Filling out the show services order forms
How do you fill out trade show services order forms in a way that reduces
your trade show costs and increases the consistency of expected results?
Chapter 13 - Unions
What do you need to know to work with the union laborers for your best
advantage?
Chapter 14 - Working with the general contractor (GC)
For best results from the general contractor how should you communicate
your needs?
Chapter 15 - Labor supplier selection and management
How do you choose and work with an independent labor contractor for
the best results?
Chapter 16 - Transporting your exhibit booth or display
How do you select a transportation specialist or supplier?
What must you include in transportation instructions in order to get
the best results?
Chapter 17 - Tasks during the show and set-up
What key procedures must you know to have a successful show?
Chapter 18 - When the show is over
What procedures should you follow after the show when managing, shipping
and storing you exhibit in order to insure success at future trade shows?
Money Back Guarantee
The strategies, tips and techniques contained in the Professional Trade Show Exhibit Manager’s Handbook are powerful and proven– so much so that we offer you a complete Money Back Guarantee. Master what you’ve learned in the Professional Trade Show Exhibit Manager’s Handbook and you’ll slash your trade show costs by AT LEAST 30% – if not, your entire purchase price will be refunded.
The Money Back Guarantee (the “Guarantee”) covering the Professional Trade Show Exhibit Manager’s Handbook (the “Handbook”) applies to all Handbooks purchased directly from Exhibit & Display Consultants (“EDC”) and is subject to the following terms:
The buyer of a Handbook (the “Buyer”) is entitled to a full refund of the purchase price if he does not save at least 30% on his trade show costs after implementing the strategies, tips and techniques (collectively, the “Strategies”) contained in the Handbook. (The Strategies include: pre-show planning; show services scheduling; negotiation of shipping and storage rates; and the selection and supervision of installation labor.) The Guarantee applies only after the Buyer has implemented the Strategies on behalf of his company at a trade show.
If the Buyer requests a refund after implementing the Strategies, he
will first present EDC with the following documentation:
1. The bills from the general contractor and the other contractors (e.g.,
companies providing project installation and dismantling; shipping companies;
and/or storage companies).
2. A detailed crate inventory, including crate weights.
3. All exhibit set-up diagrams.
EDC will then review the documents submitted and will provide the Buyer with a free telephone consultation to discuss how the Strategies can be implemented successfully.
If, after the consultation with the Buyer, EDC, in its sole discretion, determines that the Buyer cannot save at least 30% by implementing the Strategies, then EDC will promptly refund the Buyer the full purchase price of the Handbook.
