With this guide you'll slash exhibitor costs 30-50%
No matter what your level of expertise the tips and techniques found here will help you reduce your costs by 30-50%
What does it cover?
Creating RFP, Design Review & Purchase
Exhibit Transportation & Storage
Maintaining your exhibit
Exhibit Installation and Dismantle
Working with the General Contractor
Managing Suppliers and Labor Unions
Working with Show Management
....And much more
Who should read it?
Everyone from experienced marketing execs to novice
trade show coordinators
Why? Gain control of your trade show expenses with little personal effort
What's it like? An easy read organized so that you improve ROI immediately
Even if you work with an Exhibit House...Easily adapt our methods and save 10-20% at every show by more accurately defining project goals and negotiating on the costs of specific services.
Purchase backed by our money back
guarantee.
Table of Contents
Professional Exhibit Manager’s Handbook
The quintessential guide to managing your trade show exhibit
Chapter 1 - Introduction
Chapter 2 - Why study this book?
Chapter 3 – Exhibit costs
What knowledge and documentation must you possess to control your exhibit costs?
Chapter 4 – Getting to know your exhibit house or display booth
provider
What do you need to know about your exhibit houses capabilities,
the services that they offer and their cost structures? and How do you use this understanding to reduce your costs?
Chapter 5 - Examining the RFP process
How can you create a request for proposal that communicates your
needs better, helps your builder to satisfy your needs the first
time, and protects your interests?
Chapter 6 - Exhibit booth and display design
What critical design elements must you consider to reduce your running
costs up to 66%?
Chapter 7 - Double-deck, or multi-level trade show booths and
displays
What are the “smart” reasons to build a two-story or double-deck exhibit?
What design elements should you consider before taking the plunge?
Chapter 8 - Exhibit construction
What basics of exhibit construction affect your booths running costs, maintenance costs and costs of ownership on the long run?
Chapter 9 - Pre-show planning: Three key aspects
I) Marketing at the show
II) Merchandising and marketing within the exhibit
III) Creating an exhibit refurbishment, installation and dismantle
plan
How do you create a plan that helps you:
a) reduce your costs?
b) get your exhibit installed and dismantled earlier and more predictably?
Chapter 10 – Working with show management
How do use show management in a way that increases marketing ROI and controls costs?
Chapter 11 - Managing your tradeshow exhibit booth or display
How do you determine the work that is necessary for managing your exhibit?
Which tasks should you complete yourself? and For which should you choose suppliers?
Chapter 12 - Filling out the show services order forms
How do you fill out trade show services order forms in a way that reduces your trade show costs and increases the consistency of expected results?
Chapter 13 - Unions
What do you need to know to work with the union laborers for your best advantage?
Chapter 14 - Working with the general contractor (GC)
For best results from the general contractor how should you communicate your needs?
Chapter 15 - Labor supplier selection and management
How do you choose and work with an independent labor contractor for
the best results?
Chapter 16 - Transporting your exhibit booth or display
How do you select a transportation specialist or supplier?
What must you include in transportation instructions in order to get the best results?
Chapter 17 – Tasks during the show and set-up
What key procedures must you know to have a successful show?
Chapter 18 – When the show is over
What procedures should you follow after the show when managing, shipping and storing you exhibit in order to insure success at future trade shows?
Money Back Guarantee
The strategies, tips and techniques contained in the Professional Trade Show Exhibit Manager’s Handbook are powerful and proven – so much so that we offer you a complete Money Back Guarantee. Master what you’ve learned in the Professional Trade Show Exhibit Manager’s Handbook and you’ll slash your trade show costs by AT LEAST 30% – if not, your entire purchase price will be refunded.
The Money Back Guarantee (the “Guarantee”) covering the Professional Trade Show Exhibit Manager’s Handbook (the “Handbook”) applies to all Handbooks purchased directly from Exhibit & Display Consultants (“EDC”) and is subject to the following terms:
The buyer of a Handbook (the “Buyer”) is entitled to a full refund of the purchase price if he does not save at least 30% on his trade show costs after implementing the strategies, tips and techniques (collectively, the “Strategies”) contained in the Handbook. (The Strategies include: pre-show planning; show services scheduling; negotiation of shipping and storage rates; and the selection and supervision of installation labor.) The Guarantee applies only after the Buyer has implemented the Strategies on behalf of his company at a trade show.
If the Buyer requests a refund after implementing the Strategies,
he will first present EDC with the following documentation:
1. The bills from the general contractor and the other contractors
(e.g., companies providing project installation and dismantling;
shipping companies; and/or storage companies).
2. A detailed crate inventory, including crate weights.
3. All exhibit set-up diagrams.
EDC will then review the documents submitted and will provide the Buyer with a free telephone consultation to discuss how the Strategies can be implemented successfully.
If, after the consultation with the Buyer, EDC, in its sole discretion, determines that the Buyer cannot save at least 30% by implementing the Strategies, then EDC will promptly refund the Buyer the full purchase price of the Handbook.
